Mark has created over $148,000,000 worth of advertising and spent 1.9 million dollars tracking the results. Here are 3 of 38 things we have learned.
1. Testing and measuring… Most people never split tes or measure multiple offers, words, images or anything at all in their adverts so how can they expect to win? Always split test one advert against another to see which one delivers the best result. Once one proves it’s worth split test that against a new advert. Keep doing that and soon you have an advert that delivers outstanding results.
2. Large promise. The second most important decision is this: what should you promise the customer? A promise is not a claim, or a theme, or a slogan. It is a benefit for the consumer. It pays to promise a benefit which is unique and competitive, and the product must deliver the benefit your promise. Most advertising promises nothing. It is doomed to fail in the marketplace. “Promise, large promise, is the soul of an advertisement” – said Samuel Johnson.
3. Brand image. Every advertisement should contribute to the complex symbol which is the brand image. 95% of all advertising is created ad hoc. Most products lack any consistent image from one year to another. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand gets the largest share of the market.
More Clients Fast Pty Ltd has developed a separate and specialised body of knowledge on what makes for success in advertising. Mark has created a free checklist that reveals the 35 other facts + 50 principles that have helped generate more clients for businesses around the world. And, this special information is revealed at http://moreclientsfast.com.au/50-ways
A little but powerful short video on givinig all you’ve got…
So why am I working and helping companies with their marketing?
Many years back when I ran my first business and hired someone to help me with my marketing and advertising but they delivered very little in return for my investment. Additionally, I felt they couldn’t care less once they had my money. Since then I’ve found that many companies face the very same problem as I once did so I chose to be different.
Playing small and average in your area of expertise serves no one least of all myself so a genuine care for the success of every single client is something I hold dear and strong.
In my industry there are a lot of people pretending to know it all about marketing and advertising but as you might guess, many of them do not.
You see, I love marketing and when you love what you do you tend to get very good at it.
So why would you invest in me? That is one of the best questions you can ask any marketing company. My answer is this…
I GUARANTEE you will receive more clients or I work for free until you do… Plus because I understand how hard it is to choose a company in any field of expertise I want to PROVE myself to you first.
I want to give you some real life examples and tips in a special mini course I created that teaches you 50 different and very affective ways to attract new clients… And its absolutely FREE. Here’s what you need to do to get my free course is… Pop your first name and email in the form below and I’ll email you your first lesson. I’ve used these very same principles for over 14 years and still use them today because they work.
Heres is to your success…